Hosting and putting on the biggest non-sporting event is a demanding, and expensice task for any nation and broadcaster and today Eurovision.tv have announced they have partnered up with leading DNA hertiage site MyHeritage.
MyHeritiage has been given the title of Presenting Partner, therefore giving the company the main sponsor rights and therefore extensive access and rights, media and digital in the lead up to the contest in Tel Aviv and during the two weeks it shall take place. MyHeritage has recently become the largest family history and DNA testing service within Europe. MyHeritage is also said to be working closely with the EBU this year to provide connections between previous winners, contestants and fans of the show.
Jon Ola Sand, the Executive Supervisor of the EBU said the following:
“We are excited to have MyHeritage on board as Presenting Partner for the Eurovision Song Contest 2019. This new partnership is the perfect fit; underpinning our core values of diversity and inclusion, whilst bringing together different countries and nationalities in the spirit of discovery and creativity.”
The Eurovision Song Contest will take place in Tel Aviv on May 14th, 16th and 18th 2019. How do you feel about MyHeritage being announced as the Presenting Partner? Let us know your thoughts!